Readers are likely well aware that campaigns for the next presidential election have already started. There are many things that go along with this including extra news coverage and debates. It could also lead to candidates doing other things that readers may not consider, such as seeking trademarks on campaign slogans.
If you are starting your own business there are many matters that need to be considered. One of the things big things that needs to be addressed at the outset is the company’s name. How the company will be branded should also be considered.
There are many things that go into making a business viable. In some cases a trademark could play a vital role. In those situations it is particularly important that the trademark is not diluted. Accordingly, when it becomes clear this is what is happening, a business needs to take steps to protect its trademark rights. This could entail enforcement options or litigating.
Trademark and servicemark rights can be established through use, meaning it is not necessary to register the mark with the United States Patent and Trademark Office in order for the mark to be protected under common law.