New Jersey sports fans might be interested in learning about a trademark battle between Ohio State and Oklahoma State University as well as the University of Oklahoma. The schools have been arguing over their respective trademarks.
Many people in New Jersey have seen the famous "Honey Badger" video on YouTube. Since the "Honey Badger Don't Care" catchphrase in the video has been widely referenced in a variety of media, it could come as a surprise that the phrase may have federal trademark protection. A federal appeals court overturned a judgment by a lower court in August 2018, reinstating a lawsuit filed by the video's creator against a greeting card publisher.
New Jersey residents may have heard about businesses that aggressively protect their trademarks. In addition to companies, many universities are now likewise aggressively prosecuting their trademarks against potential infringement.
Even young music fans in New Jersey likely know that Bob Dylan was a major counterculture figure in the 1960s, but they may not know that the 77-year-old folk singer is now a successful entrepreneur. Dylan's thriving whisky company, which was launched in April 2018, is named after one of his most famous songs, but Heaven Hill Distillery has taken exception to the name and filed a trademark infringement lawsuit that aims to shut Dylan's nascent commercial venture down.
One ongoing intellectual property dispute may be of interest to classic movie and automobile fans in New Jersey. The descendants of the famous actor, Steve McQueen, are suing the luxury car company Ferrari for marketing cars by making use of the actor's image without compensation. The family members allege that the sports-car company made an unfair profit from the legacy of McQueen when it created and sold a special branded vehicle in 2017. The limited-edition "McQueen" model was issued as part of a 70th anniversary commemoration of the production of Ferrari cars.
According to a recent study funded by the U.S. Patent and Trademark Office, trademark registrations could be tied to company growth and employment rates. With new trademark laws on the way, unemployment rates in New Jersey and other parts of the country might begin to drop even further. The evidence suggests that companies are willing to spend more on research and development when they know that their intellectual property is protected from trademark infringement and theft.
Business owners in New Jersey can use trademarks to protect aspects of their company, such as a logo or brand. However, some illustrated intellectual property can present some complications when it comes to trademarking if the illustrations are not representative of the business brand or do not have sufficient uniqueness.
The romance genre is a popular one among readers in New Jersey and throughout the country. Therefore, those who read or write romance novels may be familiar with something referred to as "Cockygate". The story begins when an author filed for a trademark to the word "cocky" through a company called Hop Hop Productions, Inc. It is not clear if the author has a financial interest in the company itself.
Hockey fans in New Jersey and across the United States have watched the first-year Vegas Golden Knights successfully make their way to the Stanley Cup Finals. Though they're playing for their first championship, the Golden Knights are still officially registering their name and logos with the U.S. Patent and Trademark Office.
Many New Jersey chefs dream of creating a signature recipe that's worth millions. For example, Sir Kensington's raked in $140 million when it sold its ketchup recipe to Unilver in 2017. However, in the age of the internet, it can be difficult to keep recipes from being posted online. Further, most recipes aren't protected by copyrights or patents.