Benjamin Appelbaum, Attorney at Law

December 2019 Archives

Counterfeiting poses a threat to profits and reputation

Many New Jersey businesses may be concerned about the effect of counterfeit products on their bottom line, especially as more consumers shop online with fewer opportunities to verify the provenance of the products they buy. The International Trademark Association estimates that counterfeit goods may be a $2.81 trillion business by 2022. In 2017 alone, U.S. companies lost more than $1 trillion due to counterfeiting, a $400 billion increase in counterfeit-related losses over the prior year. The winter holidays can be a particularly challenging time as people seek out name-brand products.

How Disney responded to Baby Yoda IP infringement

Some Etsy shoppers in New Jersey may have noticed Baby Yoda merchandise on the site and wondered whether the sellers were within legal bounds. In fact, Disney would probably be within its rights to pursue the creators for intellectual property infringement, but the company has chosen to take a different approach.

Trademark infringement allegations from Chooseco

Indie game developers or any creatives in New Jersey may want to avoid using the phrase "choose your own adventure" in their work. Chooseco, the company that publishes the Choose Your Own Adventure series of books, has alleged that four games on itch.io have committed trademark infringement by using the phrase, and the games have been pulled from the platform. The company founder warned developers on Twitter not to use the phrase in their games.

Target sued for trademark infringement

New Jersey residents might be interested to learn that a Georgia woman has filed a lawsuit against the retail giant, Target, for allegedly infringing on her trademark with its Good & Gather line of products. The woman trademarked Garnish & Gather in 2014 as the name of her Atlanta-based business.

Benjamin Appelbaum, Attorney at Law - Intellectual Property

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