Some New Jersey entrepreneurs and business owner might want to consider filing an international trademark. This may not only be necessary if the company is operating outside of the United States. Protection may be needed for any company with some degree of online exposure.
New Jersey residents face a number of advertisements when they scroll the internet or even use their mobile phones. Two of the companies involved in creating the technology targeting ads to viewers' interests have been engaged in an intellectual property dispute over their software. Free Stream Media, otherwise known as Samba, patented a system that allows the company to send advertisements to mobile phones based on the owners' television viewing options. The company can charge advertisers for its ability to target advertisements based on customers' viewing choices.
Choose Your Own Adventure books from Chooseco enjoy a wide audience in New Jersey and around the world. The publisher of the popular book series that printed over 620,000 books last year alone and licensed translation rights in 27 countries has filed a lawsuit against Netflix and wants $25 million in damages. The book publisher claims that the streaming video service's show "Black Mirror: Bandersnatch" infringes upon Chooseco's trademarked phrase "choose your own adventure".
People in New Jersey might be interested in learning about an upcoming trademark case that will appear on the docket of the Supreme Court of the United States. The case involves the owner of a clothing line who is fighting to register the name of his line with its name, which is FUCT.
YouTube has become home to many content creators in New Jersey and across the country who have released videos and amassed millions of fans. Still, some YouTubers have expressed concerns about how the platform addresses copyright complaints. One creator, known as TheFatRat, said that he has experienced frequent problems after other people and companies have tried to remove his original work after they attempted to claim it as their own. This means that the remaining video owners could receive thousands of dollars in advertising revenue as a result of fraudulent copyright claims.