Benjamin Appelbaum, Attorney at Law

December 2018 Archives

Policing trademarks requires diligence

For many business owners and entrepreneurs in New Jersey, intellectual property is among the business's most valuable assets. Trademark law requires the owner of the mark to take steps to protect it, even after it's been legally registered. If the trademark is not protected, the business is at risk of losing it. To effectively protect a brand that the business has spent time and effort establishing, the business needs a comprehensive strategy, the development of which may begin long before the mark is even in use.

Court says brewery can trademark Schlafly name

A federal court has ruled that a brewery can trademark the word Schlafly despite the protestations of the family whose name it is. New Jersey readers might be familiar with the late Phyllis Schlafly, who was a conservative activist. Some members of her family have opposed the trademarking of their name by a company called Saint Louis Brewery LLC. One of the company's co-founders is Thomas Schlafly, a nephew of Phyllis.

Benjamin Appelbaum, Attorney at Law - Intellectual Property

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