New Jersey fans of Disney's "The Lion King" franchise may be surprised to learn that the entertainment company trademarked a traditional African phrase as part of its promotion for the associated films. Disney is beginning to promote a live-action remake underway of...
Month: December 2018
Alfonso Ribeiro sues video game maker over trademark dance
Business owners in New Jersey aren't the only ones who can trademark certain attributes unique to their brand. Some actors can do the same thing with characteristics specific to their image. This is exactly what Alfonso Ribeiro is attempting to do with a popular dance...
Jay-Z agrees to arbitration in trademark infringement case
New Jersey music fans may be interested to learn that Jay-Z has agreed to proceed with arbitration in his legal fight with Iconix Brand Group. The brand management company filed a lawsuit against the iconic rap artist and entrepreneur for trademark infringement after...
Policing trademarks requires diligence
For many business owners and entrepreneurs in New Jersey, intellectual property is among the business's most valuable assets. Trademark law requires the owner of the mark to take steps to protect it, even after it's been legally registered. If the trademark is not...
Court says brewery can trademark Schlafly name
A federal court has ruled that a brewery can trademark the word Schlafly despite the protestations of the family whose name it is. New Jersey readers might be familiar with the late Phyllis Schlafly, who was a conservative activist. Some members of her family have...