Benjamin Appelbaum, Attorney at Law

October 2018 Archives

Office space giants in trademark battle

Two giants in the flexible office space market in New Jersey and across the country are engaged in a trademark infringement battle over the term "HQ." The dispute was launched after WeWork created a new business line, HQ by WeWork. In response, Regus alleged that the name violates a trademark of HQ Network Systems that has been in place for 28 years. The HQ trademark was acquired with the company by Regus in 2004.

Copaxone dosing patents ruled invalid by appeals court

In the pharmaceutical industry, patents can be the key to financial success. Multiple sclerosis patients in New Jersey and across the country have made Teva Pharmaceuticals' Copaxone a high-earning drug. The treatment for relapsing MS had brand-only sales of $527 for the 20 mg/mL dose from August 2017 to August 2018; the 40 mg/mL dose brought in $2.86 billion in sales for the Israeli company in the same period of time. While multiple generics have been introduced into the market to compete with Teva's 20 mg/mL original, the company has kept competitors out of the market with dosing patents on the higher-volume injection.

Lawsuit against Apple has confusing trademark paper trail

Financial motives typically motivate companies in New Jersey to defend their intellectual property. The trademark dispute between Apple Inc. and Social Technologies LLC illustrates the high stakes that prompt companies to establish their trademarks and patents. The companies are contesting ownership of the trademark for Memoji, but a strange paper trail from the U.S. Patent and Trademark Office confuses the matter.

Dunkin' Donuts heads toward a new future for its trademarks

When people in New Jersey think about an early-morning coffee or sweet treat, the Dunkin' Donuts name may be one of the first things that come to mind. The brand is well-known nationally and internationally for its doughnuts, donut-hole treats and coffee beverages. It has also garnered attention for its announced plans to rebrand itself in January 2019, dropping the term "Donuts" and becoming simply "Dunkin'". Some have argued that it is an attempt to make the brand seem more health-conscious, while the company noted that it is because it is focusing more heavily on coffee, a major driver of daily visits to the chain stores.

Benjamin Appelbaum, Attorney at Law - Intellectual Property

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