Technical advancements and have made it possible for many individuals in the United States, and throughout the world, to use electronics to access things they once had to go to a store to physically purchase. Having access to media, like music, at one’s fingertips, has been a game changer for all, and has prompted the creation of a variety of companies to manage the material. In some situations, the management of this material presents intellectual property issues. The music-streaming website SoundCloud knows this all too well.
Trademark and servicemark rights can be established through use, meaning it is not necessary to register the mark with the United States Patent and Trademark Office in order for the mark to be protected under common law.